Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. This is why writing effective OKRs is important to understand how their daily work and performance impact the bigger picture. Project Management OKR Examples. Where do we start? OKR Foundation; What should the finance department focus on to help the company achieve cross-team collaboration? Often they need to check if the contractor is already in the system, and reach out to the team managers to ask what kind of service the third party has provided. They're things that are not easy to achieve. Now, instead of constantly talking about the size of this gap, think how you would build the bridge over it: The answers to these questions will be the basis for your OKRs. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. Q2-2021 Dispute Ratio. How do we measure results? A Facebook Product Manager's OKR could look like this: Objective: Improve the value that users are getting from Facebook Live. OKRsone of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter is the secret sauce to creating alignment around measurable goals and objectives in an organization. Examples of OKR initiatives. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. Control the difference of price paid and the price invoiced for every vendor not more than $5000 every month. Decent Objective: Adjust internal workflow to respond faster to customer needs. Q4-2021 Unplanned Change Requests. Do we need to set company OKRs, individual OKRs, or both? Wrapping Up. ClickUp Goals (made public or private) can be used to track any measurable achievement. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. When viewing a task, youll know if its been attached to a Target. Key result two: Close an upsell or recurring deal with 10% of the existing customer base. Why is it bad: there is no active verb and no what are we trying to achieve statement. The Compliance team is understaffed so they have no time to work on creating the answers for the database which is why we will step in, and organize the information they already have to provide easy access for the Business Development representatives. Do we need to try something that we havent tried before? If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today! And why is it important to implement? Are there any areas that seem to be broken or slow, and what can you improve about them? Sales OKR examples 5. KR 1: Increase lead generation initiatives and outbound sales activities by 60% to boost revenue. Based on the OKRs your sales team set up youll brainstorm Initiatives to get aligned on the KRs you want to drive: So this is how your final sales OKR would look like: Improving employee engagement and organizing internal workflows better are the two most popular Objectives in HR & People Management teams. . To move the needle on this Key Result, the team might create a presentation about handling receipts, bills, invoices, and similar forms of primary documentation, to make sure that everyone else understands the process. What if the procedure is simplified but the processing time hasnt changed? ), Youve most likely seen this OKR formula: . OKR Templates; OKR Examples; OKR Checklist; OKR Software; OKR COURSES / PROGRAM. Lets imagine that you run an HR team in a company with a lot of issues in cross-functional communication. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Marketing OKR examples 9. OKR examples should be a good starting point for all this. communication between CS and Development on bugs and customer feedback, lack of understanding of different teams workload and responsibilities, and. What is the real reason why this is so important right now? Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. Another area of improvement could be collaboration between the CS (customer success) team and the Development one. Bonus: See how Spekit uses ClickUp to track quarterly OKRs! 1. Sales teams are considerably more data-driven than any other team in a company. This website uses cookies to improve your experience while you navigate through the website. Get more paying customers. OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. 2023 ClickUp | Security | Your Privacy | Terms. Many companies take weeks trying todevelopa large-scalegoalinstead of spending time actually achieving thatgoal. We think that our potential clients are not likely to make decisions while reading our blog. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. OKR Examples for Performance Management #3. Not sure which OKR software to pick? KR 2: Increase customer retention by xx%. Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. Key Result 2. Or add OKRs to Weekdone and start tracking! Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. The team can measure if the clarity is achieved with the following Key Result: KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations from 80% to 10%. Let's start with some of the OKR examples to help you quickly get started with the process. When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. OKR examples categorized by job positions & teams. Those ideas, projects, or plans are called Initiatives. A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! Third of all, the finance team would want to focus on making the payment confirmation process easier so that applications can reach the finance department faster from the moment when team managers submit them. Get OKR Examples in: . Unfortunately, company jargon excludes people that dont have the resources to decode, and its not productive (or fair!) 1. Questions? Unlike committed OKRs, they dont have a clear path for completion or actual knowledge of how to get there. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. Key result (KR) Example: It quantifies the OKR's objective and breaks it into specific metrics that can be used to measure the achievement of the Objectives. This way we can get to know the customer better and vice versa. Set up a notifications system for the reported and resolved bugs, Create guidelines for how each task should be phrased, organized and presented, Organize the FAQ database for the compliance team, Create guidelines for the team presentation, Add Team Initiatives that will drive OKRs forward, Assign personal plans and organize progress reporting, Add Weekly Summaries to cover the most important updates, Present progress during weekly OKR check-ins. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. OBJECTIVE: Launch the new monthly newsletter successfully. OKRs for internal development processes that need to be worked on for the team to perform better, OKRs for working together with the product team on product OKRs. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. This would mean that the finance department needs to create a list of expense types, categorize them, and explain the new payment request form to the team managers. Comments? A project management tool encourages teams to own their progress to achieve the shared objectives. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. OKR Examples For Marketing Team Objective 1: Bringing new leads to the website Key result 1: Increase the monthly visitors to the website from 12,000 to 20,000 Key result 2: Decrease home page bounce rate from 65% to 40% Key result 3: Increase direct response score from 45 to 70 Objective 2: Achieve record acquisition metrics Design beta version of product by Q3 FY 2017-18. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. Executive Office Operations OKR Examples Grow and align the entire organization through monthly company meetings Create 5-7 monthly topics for high-level transparency Collect 10-15 post-meeting surveys for evaluation Increase participation rate from 70% to 90% Bonus: See how Spekit uses ClickUp to track quarterly OKRs! This is also an opportunity for employees to learn about big and small wins from different departments too. Leaders of various departments, teams and roles can use our examples as a springboard into a team OKR brainstorming session. Finish bug fixing on the new software feature. Browse more: team-specific OKR examples in our database, or see an instruction with more examples on how teams write their OKRs. Marketers work under a lot of pressure. When your goals only contain top-levelmanagementinsights, you fail toalignthem to your employeesowngoals, reducingemployee engagement. We've already given 2 examples of OKRs that can be defined by the top management of a company. We dont really know what we are doing wrong at an early stage. Women make up at least 40% of all team members. When everything is a priority, nothing is. Key results. Using a tool like Workfront Goalscan help you write OKRs, align them throughout the organization, and track progress. If team managers specify what the payment is actually for, it will save a lot of time for us in preparing reports. kr3 Spend 95% of grant dollars for grants from prior fiscal years. Key result three: Decrease the sales cycle from 30 days to 25.5 days. Try in Mooncamp. Here are some examples of OKRs 1. For your convenience, we've divided them up into categories. Over several recent posts, we've covered the OKR framework in a detailed way. For more tips on marketing OKRs, read our in-depth guide. But there's hope. Break down the 5 steps for writing good OKRs in a Sales team. Instead of a cascading approach, the process isbi-directional theOKR setting processincludes everyone in the company! In this section, we have gathered 100's of real-world OKR examples. Read on to find out more about OKRs and take a look at some of the . OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them. And this is where HR professionals step in. This takes many shapes, so it's easier to describe with an example. Product Management OKR examples 4. Contents: 1. 21% 10% 19%. Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement and execute strategy. How can different teams translate ideas into action with Objectives and Key Results? Therefore, it's critically important to make sure you're setting CEO-level goals effectively. Churn prediciton is stable at 10%, the biggest factor remaining in the economic downturn (survey and qual. You might figure out that focusing on improvement areas is a good choice. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. Key result 1: Build personalized development frameworks for employees. time spent watching Facebook Live from 80 seconds to 16 seconds. Butwhydo they use it? This category only includes cookies that ensures basic functionalities and security features of the website. 5 0 3. OKR Example for Product Team Objective: Activate user testing of product A Key Results: Get 50 testing users Conduct 10 face-to-face user tests Conduct feature comparison testing OKR Example for Human Resource Team Objective: Improve employee engagement Key Results: Conduct 1 monthly activity for employees Add 3 more team awards KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. The Team Objective is qualitative and sets a direction for improvement. A1: Team managers are not sending primary documentation (receipts, bills, invoices) to us on time and submit their payment requests too close to the payment deadline causing issues with unexpected fines and going over the planned budget. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. Making the payment confirmation process easier is one possible solution. OKR Examples for Sales Leadership. Check out the rollout of 20 best OKR software and choose the suitable one for your team! OKRs bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer. KR 3: Close 4 new strategic partnership deals, each accounting . OKRI is internationally recognized as leading in OKR Education, Research, Certification, Coaching & Training. Access and track your OKRs from a central source of truth with ClickUp Goals. Key Result #2: Invest an additional $500 million in research and development. This Objective directly contributes to the overarching company goal (improve cross-team collaboration) because achieving it should mean a huge improvement in the internal processes and mutual understanding. Transparency: Breaking down silos on a team and individual level. Offer a positive onboarding experience for remote employees, Implement detailed product testing for every major launch, Build and lead a world-class product team, Increase product learning across the organization, Create an Awards promotion preparation strategy, Define clear policies for task completion, Improve cross-functional meetings and processes, Increase hiring and training activities. Third-party reviews have more credibility than our own website messaging. Break down the 5 steps for writing good OKRs in a Finance team. When appropriately used, teams can meet todays goals while progressing for tomorrows challenges. Only if everyone understands the process, the team would consider that they have achieved a new level of transparency in the organization. I will __________ (objective), as measured by __________ (key result). Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 KR3: Reach 8/10 average score on customer satisfaction survey with at least 100 responses. Finance teams often struggle to implement OKRs due to a lot of business-as-usual responsibilities. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. Besides setting the OKR, the sales team should also think about the main things they can do to achieve the results above. 2. But first, let's start with a quick guide to using OKR examples. So how can quarterly OKRs help a marketing team keep their sanity and stay focused? Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. Content Marketing OKR examples. Examples of OKRs for Operations. OKR Examples. To drive the progress on these OKRs, the team will need to consider which Initiatives they will prioritize and complete and how these Initiatives will link to the OKRs. For example, if your objective is "Increase sales volume", then key result examples might be: 50% lift in new lead generation; 20% more sales revenue this quarter If you are not tracking your data, you need to fix that first. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. Pick the final 3 candidates for the new HR role. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. Key . OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. It's ok to have value-based Key Results before the release of the product. Take a course on Google Analytics, and learn how to read reports. KEY RESULT: Increase scheduled calls per sales rep from 3 per week to 6 per week. KR1 Hire 10 new employees for the Analytics team. With that, you can find out that your main issue is the misalignment and continuous struggles in cross-functional communication. This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. Task success rate is the % of tasks that users complete correctly. Key Results. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). Key Results. KEY RESULT: Increase close rate from 22% to 27%. According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? Present research findings on interesting OKR themes to write about. And when youre able tofocuson theobjective, you can fullycommitto it. OBJECTIVE: Grow our corporate global business, OBJECTIVE: Build a great corporate culture (delight our employees), OBJECTIVE: Launch the new product successfully in Q1, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), OBJECTIVE: Optimize our customer acquisition, OBJECTIVE: Implement Account Based Marketing (ABM), OBJECTIVE: Improve Our Website and Grow Conversions. Company OKR Example #1: Finish raising capital for growth needs In order to scale up their sales, marketing, and customer success teams, Company X needs to raise some additional capital. When looking to set OKRs (objectives and key results), it's understandable to want examples to spark inspirationor at least compare with others to see if you're stretching enough.For how to write OKRs, the actual formula is simple: Objectives are goals and intents, while Key Results are time-bound and measurable milestones under these goals and intents. . The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Decent Objective: Improve our digital presence to attract younger audiences. But when youresetting OKRs,its another story. Improvement work is extremely important, and if you dont find the time for it, your business will suffer the consequences. Diversity, Inclusion & Belonging OKR Examples. Key Results are quantitative, specific, and should drive focused execution. Here are OKR examples for various departments: OKR examples for CEOs Because OKRs are used to align all teams with an organization's top goals, your entire company's OKRs are only as effective as the ones you set at the very top. This is the main outcome we should drive and our primary focus because generating discussions is useless without guiding potential clients to the next steps of the funnel. . Having a wrong hypothesis is better than having none at all. With real-world examples from our OKR experts. kr1 Reduce the general fund budget variance from 11% to 5%. Key results (KRs) are specific, measurable, and time-bound. First of all, the team has discovered that it takes a very long time for them to determine a type of expense to enter it correctly into the system. There are 4 key reasons OKR users find success Common Language: Translating long-term strategies into actionable quarterly focus. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve. Even if you are confident in the solution, dont assume that its the best one. In 99% cases the answer will always be yes. (Hint: this is where youll convert good OKRs to effective OKRs! Here are some examples of what OKR examples for information technology you could set. Objective 1: Attract new visitors with the weekly newsletter. Action-oriented and concrete Few in number, think 5 or less Some examples of objectives: Increase international customer base Increase recurring revenue Scale system performance Foster a more inclusive company culture Improve cross-team communication "OKRs are really ambitious. These 20 examples should spark your growth team's interest in working with the OKR methodology. Key Result #3: Roll out prototype by fiscal year-end. Project Management Techniques and Workload Templates, 10 SMART Goals for College Students (Goal-Setting Tips and Examples), 10 Examples of Professional Goals For Work in 2023, 10 Free Goal-Setting Templates (Excel, Word, ClickUp), Short-Term vs Long-Term Goals (Examples, FAQs), How To Set and Achieve Weekly Goals (+ 30 Goal Examples), 8 Marketing Goals Examples to Achieve Your Objectives, How To Set Realistic Project Goals (And Mistakes To Avoid), 10 Best Goal Tracking Apps for 2023 (Free & Paid), What is Technical Debt? Reduce breakdowns in the peak hours by 90%. If youre more of a visual learner check out this vlog on writing effective OKRs! With real-world examples from our OKR experts. OKR Examples for Payroll #8. It could be even a good idea to create a leaderboard for team managers who bring documents on time! We need to figure out how to motivate them better. What do we need to fix or improve? Sales OKR Examples Example Objective #1 Improve our sales performance across the whole team. What is this feedback supposed to solve? Key Result 1. Survey backend, frontend and data devs to develop 5 new metrics. OKR examples: Company, sales, marketing, HR, and product OKRs Jenny Coppola / September 7th, 2022 Looking for a treasure trove of OKR examples?

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